The process

From enquiry to booked
in seconds, not hours.

Here's exactly what happens when a patient messages your clinic on Instagram, and what you see on your end.

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Step 01: Onboarding

Fully set up for you in 48 hours. Zero tech work.

Onboarding is done entirely for you. You spend five minutes on a simple form with your treatments, prices, booking link and a feel for your clinic's tone. From there, we take over completely.

We connect securely to your existing Instagram, load your full treatment menu, train the AI on your voice, and build your first keyword campaigns with you. Most clinics are answering DMs within 48 hours, with nothing new for your team to install or learn.

  • Five-minute form: your treatments, prices and booking link
  • We connect securely to the Instagram you already use
  • We train the AI on your clinic's tone of voice
  • We build your first keyword campaigns with you
  • Live within 48 hours, with your own dashboard login
Step 02: Answering DMs

Every DM answered in seconds. Every time.

When a patient messages your clinic, whether it's 2pm or 2am, Runova replies instantly. It knows your treatments, your real prices, and how to sound like your team.

It handles price questions, treatment information, booking requests, and common objections, all in your clinic's own voice.

  • Responds in under 5 seconds
  • Quotes real prices with £ signs, never says "contact us"
  • Handles multiple conversations simultaneously
  • Knows when to step back and flag your team
  • Sends your booking link at exactly the right moment
Step 03: Lead scoring

Every lead scored before you see it.

After each conversation, Runova scores the lead: Hot (ready to book), Warm (interested but needs nudging), or Cold (just browsing). Your dashboard shows you the hot ones at the top, so your team knows exactly where to focus their time.

No more trawling through DMs trying to figure out who's serious.

  • Hot, asked about price, wants to book soon
  • Warm, interested, asking questions, needs a nudge
  • Cold, browsing, no clear intent yet
  • Scores update in real time as conversations evolve
  • Hot leads always appear at the top of your dashboard
Step 04: Your dashboard

A full pipeline view, updating in real time.

Log in and see every enquiry, their lead stage, estimated treatment value, and the full conversation. Your conversion funnel is visible at a glance, from new enquiry to treatment sold.

Your team only needs to step in for the conversations that truly need a human touch.

  • Pipeline value tracked across all enquiries
  • Full conversation history per lead
  • One-tap Sold / Lost outcome tracking
  • 14-day enquiry chart
  • Accessible from any device
Step 05: Campaigns

Turn stories and posts into booked appointments.

Running an offer? Add a keyword like GLOW, VIP or SUMMER and post a story telling followers to DM it. The instant someone does, Runova sends your promo, logs them as a lead, and keeps the conversation going, all automatically.

Choose a fixed message or let the AI write it in your clinic's voice, set it to trigger once per person or every time, and switch campaigns on and off whenever you like from your dashboard.

  • Pick a keyword: GLOW, VIP, SUMMER, anything you like
  • AI-written or fixed reply, your choice
  • Sends the offer and booking link in seconds
  • Every trigger becomes a tracked, scored lead
  • Turn campaigns on or off in one tap
The AI
What makes Runova different from a chatbot.

Generic chatbots follow scripts. Runova has a real conversation, because it understands context, not just keywords.

🧠

Conversational memory

Remembers everything the patient said earlier in the chat. If they mentioned lip fillers three messages ago, it doesn't ask again.

🎭

Tone matching

Trained on your clinic's style. Whether you're warm and casual or polished and professional, the AI matches it exactly.

🚫

Scope control

Only answers messages about treatments, prices, booking, and aftercare. Off-topic chit-chat gets ignored, not played along with.

📡

Always on

No lunch breaks, no sick days, no evenings off. Every DM gets a response within seconds, no matter what time it arrives.

🔄

Handoff detection

Knows when a conversation needs a human. Flags your team and steps back cleanly when the situation calls for it.

💷

Price accuracy

Only quotes your real prices. Never invents treatments or makes up figures. If a treatment isn't on your list, it says so honestly.

FAQ

Common questions.

Will it sound like a robot to my customers?
No, that's the most common concern, and the one we take most seriously. The AI is trained specifically on your clinic's tone. Most patients can't tell it isn't a real person. And the alternative is no reply at all, which definitely loses them.
What if it gives a customer wrong information?
The AI only knows what you tell it, your real treatments, your real prices. It doesn't invent anything. If someone asks about a treatment that isn't on your list, it says the team will confirm. You can read every conversation in your dashboard.
I already reply to my own DMs. Why do I need this?
You probably do a brilliant job when you're available. This is for the 10pm message, the day you're back-to-back with clients, the Saturday afternoon rush. It's a safety net for the enquiries that currently wait hours or go unanswered.
How long does setup take?
Five minutes of your time filling in a form. We handle the technical setup, and most clinics are live within 48 hours.
Is my customers' data safe?
Yes. Runova is ICO registered. Each clinic's data is completely isolated, nobody else can see your enquiries. Data is encrypted in transit and at rest. We both sign a Data Processing Agreement before you go live.
Can I see what the AI is saying to my customers?
Yes, every conversation is visible in your dashboard in real time. You can read exactly what was said, when, and how the lead was scored. Nothing is hidden.
Can I run offers and promotions through it?
Yes, that's what keyword campaigns are for. Post a story like "DM GLOW for 20% off," and the moment someone sends the keyword, Runova replies with your offer and logs them as a lead. You can run a fixed message or let the AI write it in your tone, trigger it once per person or every time, and switch campaigns on and off any time from your dashboard.

See it working on your
own clinic.

We'll set up a live demo, no slides, no pitch. Just the AI answering real messages for a clinic that looks like yours.

Book a free demo