The Runova blog

Practical guides for
aesthetics clinic owners.

No jargon. No hype. Just honest advice on growing your clinic, managing Instagram, and using AI the right way.

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AI for clinics

Will customers know it's AI? The honest answer for aesthetics clinics.

The most common question we get. The honest answer might surprise you, and it says more more about what customers actually care about than it does about AI.

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Booking & revenue

The £450 test: how to calculate if an AI receptionist pays for itself at your clinic.

Before committing to any monthly service, you should run the maths. Here's the simple calculation that tells you whether Runova makes financial sense for your clinic size.

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Compliance

GDPR and Instagram DMs: what UK aesthetics clinics actually need to know.

Patient enquiries via Instagram are personal data. Here's what ICO registration means, what a Data Processing Agreement does, and what you're responsible for as a clinic owner.

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Booking & revenue

Should you put prices on your Instagram? The case for being upfront.

Some clinics hide their prices to encourage enquiries. Others share them openly. Here's the data on which approach converts more browsers into booked appointments.

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Instagram & DMs

Instagram DM best practices for aesthetics clinics in 2026.

From response time to tone to handling off-topic messages: a complete guide to managing your clinic's Instagram inbox professionally, with or without AI.

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